Up the National League We Go! Ambitious Alty’s bold plans for new fan zone

Promotion chasing Altrincham Town are one step closer to completing the upgrade to the fan zone at the J Davidson Stadium.

The National League side submitted proposals to improve the fan zone area after initial work was completed in 2021, followed by repairs and alterations in July 2023.

The plans include replacing the existing porta-cabin bar with concession pods and a covered sail canopy over a raised decking area.

Altrincham, who secured a £1.5m equity boost from over 20 UK business leaders in August have been investing in Alty’s community work, football operations, and ground enhancements.

Club Co Chairman Bill Waterson said: “The fan zone was first envisaged a number of years ago, and was set up in rudimentary fashion for the 2021-22 season, when the fans returned to football after a season and a half with no spectators allowed in the ground due to the COVID pandemic.

“In October 2021 we closed the fan zone after a Prohibition Notice from Trafford MBC.

“In order to reopen, we’ve had to carry out remedial work in a number of areas, and as part of that exercise we replaced the exterior wall which we encountered some technical issues.”

Stadium Director Mark Luby added: “I made the back wall straight, this was due to the old wall being dangerous as it was buttressed with concrete as the footings had gone.

“When we took it down, we found heavy duty electrical cables around the fence line so we couldn’t dig footings for the new fence therefore decided to move the new wall back and level it off.”

Other improvements include a new concrete panelled fence as well as timber fencing to create an enclosure for the fan zone and shelter for a covered seating space.

The newly renovated fan zone will be a welcome addition to the community, which is set to follow the opening of a new retail store on George Street in December.

The Robins have seen an average of over 2100 fans at home matches this season, which is set to be the highest in over a decade as the club puts an emphasis on community being at the heart of the club.

One investor Shalni Arora, CEO of the Savannah Wisdom foundation told Altrincham Today: “Investing in Altrincham Football Club is more than an investment in football. It is an investment in our community.

“It is such an exciting opportunity to make a difference to those who live, work and play in our local area.”

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